JW Marriott Phu Quoc Emerald Bay is not your typical resort. When it appears, it always captures attention. Located on the powdery Khem Beach, the resort offers a creative and memorable stay. Designed by architect Bill Bensley, the property brings to life the fictional Lamarck University, a 19th-century institution reimagined in 2017 as a five-star beachfront escape.

The idea of “going to school on holiday” may sound unusual. Yet JW Marriott turns this theme into a fun and engaging experience. Thanks to this unique concept, the resort has earned many top awards. Its photogenic lobby, dreamy rooms, and four inviting pools appear often on social media. If you’re planning a visit, here are three experiences you shouldn’t miss.

Personal pampering at Chanterelle Spa

Chanterelle Spa follows an “Alice in Wonderland” theme. The space feels bright, refreshing, and playful. In 2017, it was named the World’s Leading New Spa. Inside, you’ll see hanging bicycles, leafy loungers, and walls filled with repeated quotes. The spa offers nine treatment rooms, a VIP suite, sauna and steam areas, and a cozy foot-massage lounge where you can unwind with friends.

Chanterelle Spa keeps things simple and focused. The menu is streamlined to match each guest’s needs. You choose one of four wellness goals — calm, indulge, renew, or invigorate. The therapists then select treatments and products to match your choice. After the session, you receive a take-home guide to help continue your wellness routine.

TIP: Try the 1920s Sports Therapy massage. Two skilled therapists work together to deliver deep relaxation.

Lessons from Lamarck University

If you enjoy learning something new, you’ll love the activities at the resort. Staying true to the university theme, JW Marriott hosts daily classes and workshops. Local experts lead each session. You can try calligraphy, paddleboard yoga, or hands-on lantern making.

The full schedule is listed in your Student Book, given at check-in. Each day brings new options, from baking and mixology to DIY wellness lessons or cultural tours around Phu Quoc. After each class, you’ll receive a small souvenir to remember the experience.

TIP: Families will appreciate the Kids Club. The team keeps children engaged with cooking lessons, creative projects, and active play.

1920s dinner at Pink Pearl mansion

Prepare for a glamorous evening. Pink Pearl Restaurant stands out as one of the most stunning venues in the resort. Your experience begins with a warm welcome from staff dressed in elegant 1920s fashion. The story says Madame Pearl hosted lavish parties here during the university’s golden years. Today, the restaurant brings that magic back through food, music, and atmosphere.

Inside, Pink Pearl is a feast for the senses. Lantern globes float near high ceilings, tables shine with crystal and fine china, and jewel-toned peacocks overlook the room. The chefs guide you through a menu that highlights the island’s best seafood in fresh, modern creations. Each evening, a live opera ensemble performs — the perfect finishing touch.

TIP: Before you leave, ask for a short tour of the private rooms and wine cellar to appreciate Bill Bensley’s stunning designs.